Why large organizations are choosing to contribute to Drupal

During my DrupalCon Nashville keynote, I shared a brief video of Mike Lamb, the Senior Director of Architecture, Engineering & Development at Pfizer. Today, I wanted to share an extended version of my interview with Mike, where he explains why the development team at Pfizer has ingrained Open Source contribution into the way they work.

Mike had some really interesting and important things to share, including:

  1. Why Pfizer has chosen to standardize all of its sites on Drupal (from 0:00 to 03:19). Proprietary software isn't a match.
  2. Why Pfizer only works with agencies and vendors that contribute back to Drupal (from 03:19 to 06:25). Yes, you read that correctly; Pfizer requires that its agency partners contribute to Open Source!
  3. Why Pfizer doesn't fork Drupal modules (from 06:25 to 07:27). It's all about security.
  4. Why Pfizer decided to contribute to the Drupal 8's Workflow Initiative, and what they have learned from working with the Drupal community (from 07:27 to 10:06).
  5. How to convince a large organization (like Pfizer) to contribute back to Drupal (from 10:06 to 12:07).

Between Pfizer's direct contributions to Drupal (e.g. the Drupal 8 Workflow Initiative) and the mandate for its agency partners to contribute code back to Drupal, Pfizer's impact on the Drupal community is invaluable. It's measured in the millions of dollars per year. Just imagine what would happen to Drupal if ten other large organizations adopted Pfizer's contribution models?

Most organizations use Open Source, and don't think twice about it. However, we're starting to see more and more organizations not just use Open Source, but actively contribute to it. Open source offers organizations a completely different way of working, and fosters an innovation model that is not possible with proprietary solutions. Pfizer is a leading example of how organizations are starting to challenge the prevailing model and benefit from contributing to Open Source. Thanks for changing the status quo, Mike!

Stepping up my photography to make a cookbook

We're going on a two-week vacation in August! Believe it or not, but I haven't taken a two week vacation in 11 years. I'm super excited.

Now our vacation is booked, I'm starting to make plans for how to spend our time. Other than spending time with family, going on hikes, and reading a book or two, I'd love to take some steps towards food photography. Why food photography?

The past couple of years, Vanessa and I have talked about making a cookbook. In our many travels around the world, we've eaten a lot of great food, and Vanessa has managed to replicate and perfect a few of these recipes: the salmon soup we ate in Finland when we went dog sledding, the hummus with charred cauliflower we had at DrupalCon New Orleans, or the tordelli lucchesi we ate on vacation in Tuscany.

Other than being her sous-chef (dishwasher, really), my job would be to capture the recipes with photos, figure out a way to publish them online (I know just the way), and eventually print the recipes in a physical book. Making a cookbook is a fun way to align our different hobbies; travel for both of us, cooking for her, photography for me, and of course enjoying the great food.

Based on the limited research I've done, food photography is all about lighting. I've been passionate about photography for a long time, but I haven't really dug into the use of light yet.

Our upcoming vacation seems like the perfect time to learn about lighting; read a book about it, and try different lighting techniques (front lighting, side lighting, back lighting but also hard, soft and diffused light).

The next few weeks, I plan to pick up some new gear like a light diffuser, light modifiers, and maybe even a LED light. If you're into food photography, or into lighting more generally, don't hesitate to leave some tips and tricks in the comments.

Drupal is no longer the Drupal you used to know

Today, I gave a keynote presentation at the 10th annual Design 4 Drupal conference at MIT. I talked about the past, present and future of JavaScript, and how this evolution reinforces Drupal's commitment to be API-first, not API-only. I also included behind-the-scene insights into the Drupal community's administration UI and JavaScript modernization initiative, and why this approach presents an exciting future for JavaScript in Drupal.

If you are interested in viewing my keynote, you can download a copy of my slides (256 MB).

Thank you to Design 4 Drupal for having me and happy 10th anniversary!

Working together to promote Drupal

The Drupal community has done an amazing job organizing thousands of developers around the world. We've built collaboration tools and engineering processes to streamline how our community of developers work together to collectively build Drupal. This collaboration has led to amazing results. Today, more than 1 in 40 of the top one million websites use Drupal. It's inspiring to see how many organizations depend on Drupal to deliver their missions.

What is equally incredible is that historically, we haven't collaborated around the marketing of Drupal. Different organizations have marketed Drupal in their own way without central coordination or collaboration.

In my DrupalCon Nashville keynote, I shared that it's time to make a serious and focused effort to amplify Drupal success stories in the marketplace. Imagine what could happen if we enabled hundreds of marketers to collaborate on the promotion of Drupal, much like we have enabled thousands of developers to collaborate on the development of Drupal.

Accelerating Drupal adoption with business decision makers

To focus Drupal's marketing efforts, we launched the Promote Drupal Initiative. The goal of the Promote Drupal Initiative is to do what we do best: to work together to collectively grow Drupal. In this case, we want to collaborate to raise awareness with business and non-technical decision makers. We need to hone Drupal's strategic messaging, amplify success stories and public relation resources in the marketplace, provide agencies and community groups with sales and marketing tools, and improve the Drupal.org evaluator experience.

To make Promote Drupal sustainable, Rebecca Pilcher, Director of MarComm at the Drupal Association, will be leading the initiative. Rebecca will oversee volunteers with marketing and business skills that can help move these efforts forward.

Promote Drupal Fund: 75% to goal

At DrupalCon Nashville, we set a goal of fundraising $100,000 to support the Promote Drupal Initiative. These funds will help to secure staffing to backfill Rebecca's previous work (someone has to market DrupalCon!), produce critical marketing resources, and sponsor marketing sprints. The faster we reach this goal, the faster we can get to work.

I'm excited to announce that we have already reached 75% of our goal, thanks to many generous organizations and individuals around the world. I wanted to extend a big thank you to the following companies for contributing $1,000 or more to the Promote Drupal Initiative:

Thanks to many financial contributions, the Promote Drupal Initiative hit its $75k milestone!

If you can, please help us reach our total goal of $100,000! By raising a final $25,000, we can build a program that will introduce Drupal to an emerging audience of business decision makers. Together, we can make a big impact on Drupal.

Increasing Drupal contributions from underrepresented groups

For the past two years, I've published the Who sponsors Drupal development report. The primary goal of the report is to share contribution data to encourage more individuals and organizations to contribute code to Drupal on Drupal.org. However, the report also highlights areas where our community can and should do better.

In 2017, the reported data showed that only 6 percent of recorded code contributions were made by contributors that identify as female. After a conversation in the Drupal Diversity & Inclusion Slack channel about the report, it became clear that many people were concerned about this discrepancy. Inspired by this conversation, Tara King started the Drupal Diversity and Inclusion Contribution Team to understand how the Drupal community could better include women and underrepresented groups to increase code and community contributions.

I recently spoke with Tara to learn more about the Drupal Diversity and Inclusion Contribution Team. I quickly discovered that Tara's leadership exemplifies various Drupal Values and Principles; especially Principle 3 (Foster a learning environment), Principle 5 (Everyone has something to contribute) and Principle 6 (Choose to lead). Inspired by Tara's work, I wanted to spotlight what the DDI Contribution Team has accomplished so far, in addition to how the team is looking to help grow diversity and inclusion in the future.

A mentorship program to help underrepresented groups

Supporting diversity and inclusion within Drupal is essential to the health and success of the project.

The people who work on Drupal should reflect the diversity of people who use and work with the software. This includes building better representation across gender, race, sexuality, disability, economic status, nationality, faith, technical experience, and more. Unfortunately, underrepresented groups often lack community connections, time for contribution, resources or programs that foster inclusion, which introduce barriers to entry.

The mission of the Drupal Diversity & Inclusion Contribution Team is to increase contributions from underrepresented groups. To accomplish this goal, the DDI Contribution Team recruits team members from diverse backgrounds and underrepresented groups, and provides support and mentorship to help them contribute to Drupal. Each mentee is matched with a mentor in the Drupal community, who can provide expertise and advice on contribution goals and professional development. To date, the DDI Contribution Team supports over 20 active members.

What I loved most in my conversation with Tara is the various examples of growth she gave. For example, Angela McMahon is a full-time Drupal developer at Iowa State. Angela been working with her mentor, Caroline Boyden, on the External Link Module. Due to her participation with the DDI Contribution Team, Angela has now been credited on 4 fixed issues in the past year.

Improving the reporting around diversity and inclusion

In addition to mentoring, another primary area of focus of the DDI Contribution Team is to improve reporting surrounding diversity and inclusion. For example, in partnership with the Drupal Association and the Open Demographics Project, the DDI Contribution Team is working to implement best practices for data collection and privacy surrounding gender demographics. During the mentored code sprints at DrupalCon Nashville, the DDI Contribution Team built the Gender Field Module, which we hope to deploy on Drupal.org.

The development of the Gender Field Module is exciting, as it establishes a system to improve reporting on diversity demographics. I would love to use this data in future iterations of the 'Who sponsors Drupal development' report, because it would allow us to better measure progress on improving Drupal's diversity and inclusion against community goals.

One person can make a difference

What I love about the story of the DDI Contribution Team is that it demonstrates how one person can make a significant impact on the Drupal project. The DDI Contribution Team has grown from Tara's passion and curiosity to see what would happen if she challenged the status quo. Not only has Tara gotten to see one of her own community goals blossom, but she now also leads a team of mentors and mentees and is a co-maintainer of the Drupal 8 version of the Gender Field Module. Last but not least, she is building a great example for how other Open Source projects can increase contributions from underrepresented groups.

How you can get involved

If you are interested in getting involved with the DDI Contribution Team, there are a number of ways you can participate:

  • Support the DDI Contribution Team as a mentor, or consider recommending the program to prospective mentees. Join #ddi-contrib-team on Drupal Slack to meet the team and get started.
  • In an effort to deliberately recruit teams from spaces where people of diverse backgrounds collaborate, the DDI Contribution Team is looking to partner with Outreachy, an organization that provides paid internships for underrepresented groups to learn Free and Open Source Software and skills. If you would be interested in supporting a Drupal internship for an Outreachy candidate, reach out to Tara King to learn how you can make a financial contribution.
  • One of the long term goals of the DDI Contribution Team is to increase the number of underrepresented people in leadership positions, such as initiative lead, module maintainer, or core maintainer. If you know of open positions, consider understanding how you can work with the DDI Contribution Team to fulfill this goal.

I want to extend a special thanks to Tara King for sharing her story, and for making an important contribution to the Drupal project. Growing diversity and inclusion is something everyone in the Drupal community is responsible for, and I believe that everyone has something to contribute. Congratulations to the entire DDI Contribution Team.