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Market trends in 2017

The image displays a comparison between old and new technology trends. On the left, labeled 'From,' it lists 'Websites and web-based content,' 'Browser-based,' 'Everyone sees the same content,' 'Back end tied to front-end delivery,' and 'Single site or campaign.' On the right, labeled 'To,' it reads 'Cross-channel, digital experiences,' 'Any screen, device, application,' 'Personal, contextual experiences,' 'Decoupled architectures,' and 'Factories (many sites or campaigns)'.

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