Commercial sponsorship and Open Source sustainability

Recently, GitHub announced an initiative called GitHub Sponsors where open source software users can pay contributors for their work directly within GitHub.

There has been quite a bit of debate about whether initiatives like this are good or bad for Open Source.

On the one hand, there is the concern that the commercialization of Open Source could corrupt Open Source communities, harm contributors' intrinsic motivation and quest for purpose (blog post), or could lead to unhealthy corporate control (blog post).

On the other hand, there is the recognition that commercial sponsorship is often a necessary condition for Open Source sustainability. Many communities have found that to support their growth, as a part of their natural evolution, they need to pay developers or embrace corporate sponsors.

Personally, I believe initiatives like GitHub Sponsors, and others like Open Collective, are a good thing.

It helps not only with the long-term sustainability of Open Source communities, but also improves diversity in Open Source. Underrepresented groups, in particular, don't always have the privilege of free time to contribute to Open Source outside of work hours. Most software developers have to focus on making a living before they can focus on self-actualization. Without funding, Open Source communities risk losing or excluding valuable talent.

Thousands of Memorial Day flags

37,000 American flags on Boston Common

More than 37,000 American flags are on the Boston Common — an annual tribute to fallen military service members. Seeing all these flags was moving, made me pause, and recognize that Memorial Day weekend is not just about time off from work, outdoor BBQs with friends, or other fun start-of-summer festivities.

Acquia delivers during Mueller report traffic surge

Last month, Special Counsel Robert Mueller's long-awaited report on Russian interference in the U.S. election was released on the Justice.gov website.

With the help of Acquia and Drupal, the report was successfully delivered without interruption, despite a 7,000% increase in traffic on its release date, according to the Ottawa Business Journal.

According to Federal Computer Week, by 5pm on the day of the report's release, there had already been 587 million site visits, with 247 million happening within the first hour.

During these types of high-pressure events when the world is watching, no news is good news. Keeping sites like this up and available to the public is an important part of democracy and the freedom of information. I'm proud of Acquia's and Drupal's ability to deliver when it matters most!

Acquia acquires Mautic to create the Open Digital Experience Platform

Acquia joins forces with Mautic

I'm happy to announce today that Acquia acquired Mautic, an open source marketing automation and campaign management platform.

A couple of decades ago, I was convinced that every organization required a website — a thought that sounds rather obvious now. Today, I am convinced that every organization will need a Digital Experience Platform (DXP).

Having a website is no longer enough: customers expect to interact with brands through their websites, email, chat and more. They also expect these interactions to be relevant and personalized.

If you don't know Mautic, think of it as an alternative to Adobe's Marketo or Salesforce's Marketing Cloud. Just like these solutions, Mautic provides marketing automation and campaign management capabilities. It's differentiated in that it is easier to use, supports one-to-one customer experiences across many channels, integrates more easily with other tools, and is less expensive.

The flowchart style visual campaign builder you saw in the beginning of the Mautic demo video above is one of my favorite features. I love how it allows marketers to combine content, user profiles, events and a decision engine to deliver the best-next action to customers.

Mautic is a relatively young company, but has quickly grown into the largest open source player in the marketing automation space, with more than 200,000 installations. Its ease of use, flexibility and feature completeness has won over many marketers in a very short time: the company's top-line grew almost 400 percent year-over-year, its number of customers tripled, and Mautic won multiple awards for product innovation and customer service.

The acquisition of Mautic accelerates Acquia's product strategy to deliver the only Open Digital Experience Platform:

The building blocks of a Digital Experience Platform and how Mautic accelerates Acquia's vision.
The pieces that make up a Digital Experience Platform, and how Mautic fits into Acquia's Open Digital Experience Platform. Acquia is strong in content management, personalization, user profile management and commerce (yellow blocks). Mautic adds or improves Acquia's multi-channel delivery, campaign management and journey orchestration capabilities (purple blocks).

There are many reasons why we like Mautic, but here are my top 3:

Reason 1: Disrupting the market with "open"

Open Source will disrupt every component of the modern technology stack. It's not a matter of if, it's when.

Just as Drupal disrupted web content management with Open Source, we believe Mautic disrupts marketing automation.

With Mautic, Acquia is now the only open and open source alternative to the expensive, closed, and stagnant marketing clouds.

I'm both proud and excited that Acquia is doubling down on Open Source. Given our extensive open source experience, we believe we can help grow Mautic even faster.

Reason 2: Innovating through integrations

To build an optimal customer experience, marketers need to integrate with different data sources, customer technologies, and bespoke in-house platforms. Instead of buying a suite from a single vendor, most marketers want an open platform that allows for open innovation and unlimited integrations.

Only an open architecture can connect any technology in the marketing stack, and only an open source innovation model can evolve fast enough to offer integrations with thousands of marketing technologies (to date, there are 7,000 vendors in the martech landscape).

Because developers are largely responsible for creating and customizing marketing platforms, marketing technology should meet the needs of both business users and technology architects. Unlike other companies in the space, Mautic is loved by both marketers and developers. With Mautic, Acquia continues to focus on both personas.

Reason 3: The same technology stack and business model

Like Drupal, Mautic is built in PHP and Symfony, and like Drupal, Mautic uses the GNU GPL license. Having the same technology stack has many benefits.

Digital agencies or in-house teams need to deliver integrated marketing solutions. Because both Drupal and Mautic use the same technology stack, a single team of developers can work on both.

The similarities also make it possible for both open source communities to collaborate — while it is not something you can force to happen, it will be interesting to see how that dynamic naturally plays out over time.

Last but not least, our business models are also very aligned. Both Acquia and Mautic were "born in the cloud" and make money by offering subscription- and cloud-based delivery options. This means you pay for only what you need and that you can focus on using the products rather than running and maintaining them.

Mautic offers several commercial solutions:

  • Mautic Cloud, a fully managed SaaS version of Mautic with premium features not available in Open Source.
  • For larger organizations, Mautic has a proprietary product called Maestro. Large organizations operate in many regions or territories, and have teams dedicated to each territory. With Maestro, each territory can get its own Mautic instance, but they can still share campaign best-practices, and repeat successful campaigns across territories. It's a unique capability, which is very aligned with the Acquia Cloud Site Factory.

Try Mautic

If you want to try Mautic, you can either install the community version yourself or check out the demo or sandbox environment of Mautic Open Marketing Cloud.

Conclusion

We're very excited to join forces with Mautic. It is such a strategic step for Acquia. Together we'll provide our customers with more freedom, faster innovation, and more flexibility. Open digital experiences are the way of the future.

I've got a lot more to share about the Mautic acquisition, how we plan to integrate Mautic in Acquia's solutions, how we could build bridges between the Drupal and Mautic community, how it impacts the marketplace, and more.

In time, I'll write more about these topics on this blog. In the meantime, you can listen to this podcast with DB Hurley, Mautic's founder and CTO, and me.

Welcoming Heather Rocker as Drupal Association Executive Director

The Drupal Association announced today that Heather Rocker has been selected as its next Executive Director.

This is exciting news because it concludes a seven month search since Megan Sanicki left.

We looked long and hard for someone who could help us grow the global Drupal community by building on its diversity, working with developers and agency partners, and expanding our work with new audiences such as content creators and marketers.

The Drupal Association (including me) believes that Heather can do all of that, and is the best person to help lead Drupal into its next phase of growth.

Heather earned her engineering degree from Georgia Tech. She has dedicated much of her career to working with women in technology, both as the CEO of Girls, Inc. of Greater Atlanta and the Executive Director of Women in Technology.

We were impressed not only with her valuable experience with volunteer organizations, but also her work in the private sector with large customers. Most recently, Heather was part of the management team at Systems Evolution, a team of 250 business consultants, where she specialized in sales operations and managed key client relationships.

She is also a robotics fanatic who organizes and judges competitions for children. So, maybe we’ll see some robots roaming around DrupalCon in the future!

As you can tell, Heather will bring a lot of great experience to the Drupal community and I look forward to partnering with her.

Last but not least, I want to thank Tim Lehnen for serving as our Interim Executive Director. He did a fantastic job leading the Drupal Association through this transition.

State of Drupal presentation (April 2019)

Last week, many Drupalists gathered in Seattle for DrupalCon North America, for what was the largest DrupalCon in history.

As a matter of tradition, I presented my State of Drupal keynote. You can watch a recording of my keynote (starting at 32 minutes) or download a copy of my slides (153 MB).

Making Drupal more diverse and inclusive

DrupalCon Seattle was not only the largest, but also had the most diverse speakers. Nearly 50% of the DrupalCon speakers were from underrepresented groups. This number has been growing year over year, and is something to be proud of.

I actually started my keynote by talking about how we can make Drupal more diverse and inclusive. As one of the largest and most thriving Open Source communities, I believe that Drupal has an obligation to set a positive example.

Free time to contribute is a privilege

I talked about how Open Source communities often incorrectly believe that everyone can contribute. Unfortunately, not everyone has equal amounts of free time to contribute. In my keynote, I encouraged individuals and organizations in the Drupal community to strongly consider giving time to underrepresented groups.

Improving diversity is not only good for Drupal and its ecosystem, it's good for people, and it's the right thing to do. Because this topic is so important, I wrote a dedicated blog post about it.

Drupal 8 innovation update

I dedicated a significant portion of my keynote to Drupal 8. In the past year alone, there have been 35% more sites and 48% more stable modules in Drupal 8. Our pace of innovation is increasing, and we've seen important progress in several key areas.

With the release of Drupal 8.7, the Layout Builder will become stable. Drupal's new Layout Builder makes it much easier to build and change one-off page layouts, templated layouts and layout workflows. Best of all, the Layout Builder will be accessible.

Drupal 8.7 also brings a lot of improvements to the Media Library.

We also continue to innovate on headless or decoupled Drupal. The JSON:API module will ship with Drupal 8.7. I believe this not only advances Drupal's leadership in API-first, but sets Drupal up for long-term success.

These are just a few of the new capabilities that will ship with Drupal 8.7. For the complete list of new features, keep an eye out for the release announcement in a few weeks.

Drupal 7 end of life

If you're still on Drupal 7, there is no need to panic. The Drupal community will support Drupal 7 until November 2021 — two years and 10 months from today.

After the community support ends, there will be extended commercial support for a minimum of three additional years. This means that Drupal 7 will be supported for at least five more years, or until 2024.

Upgrading from Drupal 7 to Drupal 8

Upgrading from Drupal 7 to Drupal 8 can be a lot of work, especially for large sites, but the benefits outweigh the challenges.

For my keynote, I featured stories from two end-users who upgraded large sites from Drupal 7 to Drupal 8 — the State of Georgia and Pegasystems.

The keynote also featured quietone, one of the maintainers of the Migrate API. She talked about the readiness of Drupal 8 migration tools.

Preparing for Drupal 9

As announced a few months ago, Drupal 9 is targeted for June 2020. June 2020 is only 14 months away, so I dedicated a significant amount of my keynote to Drupal 9.

Making Drupal updates easier is a huge, ongoing priority for the community. Thanks to those efforts, the upgrade path to Drupal 9 will be radically easier than the upgrade path to Drupal 8.

In my keynote, I talked about how site owners, Drupal developers and Drupal module maintainers can start preparing for Drupal 9 today. I showed several tools that make Drupal 9 preparation easier. Check out my post on how to prepare for Drupal 9 for details.

A timeline with important dates and future milestones

Thank you

I'm grateful to be a part of a community that takes such pride in its work. At each DrupalCon, we get to see the tireless efforts of many volunteers that add up to one amazing event. It makes me proud to showcase the work of so many people and organizations in my presentations.

Thank you to all who have made this year's DrupalCon North America memorable. I look forward to celebrating our work and friendships at future events!

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