Look.co.uk switches to Drupal; traffic doubles within months

Last week I met with IPC Media in London. With magazines like Nuts, NME, Marie Claire, Country Life and many more, IPC Media is one of the UK's leading publishers.

IPC Media recently converted Look.co.uk from a bespoke ColdFusion platform to Drupal to reduce the site's maintenance cost. When I met with the team, they were very pleased with the fact that it only took a couple of months to redesign the site with Drupal and to migrate all the existing content. But best of all, thanks to Drupal's SEO (Search Engine Optimization), traffic doubled since the site was relaunched in early January. A great example of how you can use Drupal to maximize the power of your website!

Update: two IPC Media employees respond in the comments and provide some extra color; Peter Brady (lead developer look.co.uk) and Anthony Thornton (project manager look.co.uk).

Look co uk