The interesting part is the fact that the new website will act as the front-end for MTV Flux, a new social networking website that lets viewers interact with MTV and each other. Angel Gambino, VP Commercial Strategy & Digital Media, MTV Networks UK & Ireland explains:
Our users now have the ability to create and upload content to mtvflux.co.uk that will also be showcased on the broadcast channel. Drupal's social networking capabilities make it a good match for our local development team's needs and the software's extensibility has allowed the creation of modules to interact with our on-air systems as well as SMS mobile and Flash-based interactive systems.
— Dries Buytaert
Dries Buytaert is an Open Source advocate and technology executive. More than 10,000 people are subscribed to his blog. Sign up to have new posts emailed to you or subscribe using RSS. Write to Dries Buytaert at email@example.com.