How Wendy's sells fresh, never-frozen hamburgers online
A behind-the-scenes look at how Wendy's delivers personalized and intelligent experiences to more than 30 million online customers.
During the Innovation Showcase at Acquia Engage, I invited Mike Mancuso, head of digital analytics at Wendy's, on stage. Wendys.com is a Drupal site running on Acquia Cloud, and welcomes 30 million unique visitors a year. Wendy's also uses Acquia Lift to deliver personalized and intelligent experiences to all 30 million visitors.
In the 8-minute video below, Mike explains how Wendy's engages with its customers online.
For the occasion, the team at Wendy's decided to target Acquia Engage attendees. If you visited Wendys.com from Acquia Engage, you got the following personalized banner. It's a nice example of what you can do with Acquia Lift.
As part of my keynote, we also demoed the next generation of Acquia Lift, which will be released in early 2019. In 2018, we decided that user experience always has to come first. We doubled our design and user experience team and changed our product development process to reflect this priority. The upcoming version of Acquia Lift is the first example of that. It offers more than just a fresh UI; it also ships with new features to simplify how marketers create campaigns. If you want a preview, have look at the 9-minute video below!
— Dries Buytaert
Dries Buytaert is an Open Source advocate and technology executive. More than 10,000 people are subscribed to his blog. Sign up to have new posts emailed to you or subscribe using RSS. Write to Dries Buytaert at dries@buytaert.net.