Eben explained the Plone community why he thinks that managing content is not important, and why managing community is. He believes that community-driven development will become increasingly popular and vastly superior compared to software developed by a single commercial entity. Hence the need for software and infrastructure that allow organizations to build large communities for a certain period of time.
We are moving to a world in which in the 21st century the most important activities that produce, occur not in factories, and not by individual initiative, but in communities, held together by software.
— Dries Buytaert