Bram (not verified):

Makes one think about the long-term implications of social networking, doesn't it?

That being said, some of these statistics are a bit fishy.. Maybe 25% of relatively young, white Americans viewed video on their phone, but I very much that 25% of the total population did so, for instance.

Tom Geller (not verified):

While not doubting that social media are important, this video is full of misleading, half-baked, and just made-up statistics.

How are they measuring this "Generation Y", of which 96% is on a social network? I doubt that 96% of people in the U.S. under 30 even use computers regularly. Comparing country population Facebook membership is ludicrous, since once person can join dozens of such sites, or join the same site a dozen times. (I have about eight Yahoo accounts.) And so on.

This video does for the social media argument what "birthers" do for conservative politics in the U.S.: it weakens the overall argument by discrediting its proponents.

Frando (not verified):

Now, this video suggests that quantity equals to quality. I do not necessarily agree. While pure quantity provides an easy and impressive way to measure the "social media revolution", it would be of equal importance to analyse how communication quality or intensity changes. This is in no way a critism of the social media reality, but I tend to not like these "wow, if ashton kutcher has a million followers, twitter gotta be the best thing since the invention of newspapers" statements. I mean, ashton kutcher, what the heck of a value (as in quality) does his tweets give the millions of followers.

Paul Cobbaut (not verified):

The message might be ok, but some of the statistics are bullshit.

Like numberr 10 "% of companies using LinkedIn as a primary tool to find employees….80%".

So they claim that 80 percent of companies use LinkedIn as a *primary* tool to find employees ??!! Hahaha!

The source they quote on states:
"The survey results showed that 80 percent of companies use or are planning to use social networking to find and attract candidates this year."

Imho there is a BIG difference between "planning to use" and "primary tool", and another BIG difference between "social networking" and "LinkedIn".

Like I said, the message might be OK, but their facts are very wrong!

Michelle (not verified):

Interesting video, even if the stats are off. Funny timing since I've spent the weekend moaning about the state of Drupal's social networking. I think there's a great opportunity for Drupal out there, but it's going to take some serious work to get Drupal up to par.


mike stewart (not verified):

Wow, neat video! Some of the stats are obviously overstated / embellished, but the main point is right on.

Ultimately one needs to consider the real implications of social networking on business (or politics, or anything related to getting a "message" out there), and figure out how to take advantage.

BryanSD (not verified):

While the stats may or may not be off, I don't think it is an overstatement to say that social media is changing things very rapidly and pushing traditional content management to the side. This is especially true among the Gen Y (18-30) and Gen Z (under 18) folks. My wife and I got an unsettling reminder of the changes happening in IT just a few weeks ago.

After trying to call teenage baby sitters we recently found that a lot of the girls prefer us to send text messages to their cell phone and not leave voice messages. In fact some of the teens don't (or won't) use their cell phones to talk but instead only to text message. To many in that actually use the cell phone to talk is considered uncool and not really a part of their culture.

If the tech culture of the youngest generation is changing so fast that cell phones aren't being used for vocal can imagine the impact this generation is going to have on content management. While us "old folks" are concentrating on the impact the Internet is having on traditional media (newspapers, TV, radio, etc), we really need to shift focus toward the impact of social media on today's Internet. Web 2.0 sites (blogs, forums, etc) are looking very stale these days.

As an Gen Xer (30-48) really can be difficult for me to take in all the changes that are happening. However, I have no doubt that there is convergence rapidly taking place between content management and social media. I disagree that there are long-term implications with social media. I'd argue that the the implications of social media are now and short-term! If you gambled that we have 5 to 10 years to adapt to the changes from social media...I think you would lose.

For larger organizations that have spent the last decade building up their's startling to me to think of the amount of changes they need to make to bridge these sites over to social media for delivering information to their customers. I'm not sure how this evolution will progress, but I do know for's about more than just opening up a Twitter or Facebook account and calling it a day.

Nikhil Vaswani (not verified):

Nice One! Social networking will soon become the most effective way of building your professional career and creating a personal brand. However, one will have to invest time in learning the effectiveness of these sites and ways to use them properly.

By the way, if anyone looking to make the most of their LinkedIn account, check out networking expert Jan Vermeiren's new book "How to REALLY use LinkedIn". You can find a free lite version at