Dries Buytaert

Unified content, data, orchestration, composition and delivery

A diagram that shows how content, data, experience orchestration, and experience delivery needs to be unified across different systems such as content management systems, email marketing platforms, commerce solutions and more.
Experiences need to be personalized and orchestrated across all digital channels. To deliver the best digital experiences, user profile data needs to be unified across all systems. To make experience delivery easy, all content and digital assets need to be reusable across channels.

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